Google's Goal: Kill Open Syndication

The decommission of Google Reader isn't just about getting people to stop using RSS.  It's the first battle in a war against making it feasible for web sites to syndicate agnostically using RSS technologies.  Google wants content providers to pick sides in their war against Facebook, Twitter, etc.  FeedBurner will be shut down next.  Sites will be forced to syndicate directly into social networks as their RSS feeds become less used and RSS publishing/metric tools go away.  Web usability, users, and content providers lose; the social networks win.  #wp

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4 thoughts on “Google's Goal: Kill Open Syndication”

  1. There are alternatives but I would likely just go back to using my source feed.  I know it will hurt traffic but I was never out to be famous anyway.  Feedblitz is an alternative.

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